![]() Here's the Quincy dealership's email ad, which uses direct Firewatch art assets as a backdrop for a "Ford Freedom" summer sale:Īhh, remember when Henry and Delilah were excited about the Ford Freedom Sales Event? #ripoffexpress /kF5wZnH1ZT An email ad campaign was forwarded to Firewatch co-producer Panic Inc, and the image has been steadily going viral on Twitter. ![]() Moss based the aesthetic on National Park posters from the '60s, and apparently a Ford dealership thought it could sell outdoorsy types on a 2016 Focus with the same style. The title, developed by San Francisco-based studio Campo Santo, is set in the Wyoming wilderness and uses a heavily stylized visual aesthetic courtesy of graphic designer and illustrator Olly Moss, who led art direction for the project as a member of the Campo Santo team. A Ford dealership in Quincy, MA spent all day being bombarded with inquiries from video game journalists after blatantly ripping off art from indie game Firewatch.
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